We are facilitators of creation //
We believe in the idea of being published.
We are a platform for collaboration //
We fully believe in the power of context, explanation, background.
In an effort to facilitate a more casual dialogue between artist & audience, we seek to simply blur the line between the two. The YELLE MAG contributors are the same people as the YELLE MAG audience.
Friends make it, friends publish it, and friends should be able to buy it, too. The VV Hotel refers to the YELLE shop, which will feature curated work from collaborators in separate collections per YELLE MAG issue, each lasting 3 months. The VV Hotel exists as a pop up shop in various locations once a month and also as an online shop at www.yellemag.com.